Annual Nigeria Public Relations Awards & Prizes 2025
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The PRICE Awards 2025: Comprehensive Category Guide

1. Public Relations Agency of the Year

Honours the Nigerian Public Relations powerhouse, demonstrating all-round excellence, ethical leadership, and superior client service across diverse sectors.

Eligibility Criteria:

  • Must be a firm registered in Nigeria for a minimum of three years.
  • Must have serviced at least three clients from diverse sectors between 2024 and 2025.
  • Must demonstrate successful campaigns and high client satisfaction.
  • Must provide evidence of ethical practices and maintain client confidentiality.
  • Must show participation in industry development or Corporate Social Responsibility (CSR) initiatives.

Required Submissions:

  • Agency Profile (including registration details and staff complement).
  • Three Detailed Case Studies of successful campaigns (2024-2025).
  • Three Client Testimonials from diverse sectors.
  • Ethical Compliance Statement and evidence of industry development participation.

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity and Innovation 20 Original and effective PR approaches demonstrated.
Client Portfolio Diversity 15 Range of industries and clients served by the agency.
Campaign Outcomes 20 Measurable, tangible results achieved for clients.
Industry Leadership 15 Evidence of awards, recognition, and thought leadership within the PR sector.
Ethical Standards 15 Compliance with professional PR ethics and conduct.
Reputation and Testimonials 15 Quality of feedback from clients and industry peers.
Total 100
📝 Apply Now

2. Best in Digital Public Relations (Corporate)

Recognises a Nigerian corporation for the most innovative and results-driven digital Public Relations campaign that successfully aligned with its brand identity.

Eligibility Criteria:

  • Open to corporations operating in Nigeria.
  • Campaigns must have run between January 2024 and September 2025.
  • Must have utilised social media, influencer partnerships, or web-based digital channels.
  • Must provide digital analytics demonstrating reach and engagement.
  • The campaign must clearly align with the corporate brand identity.

Required Submissions:

  • Campaign Case Study (Max 2,000 words: objectives, strategy, execution).
  • Digital Analytics Report (demonstrating reach, engagement, and conversion metrics).
  • Samples of Key Digital Assets (e.g., posts, influencer content, campaign landing page).
  • Brand Alignment Document confirming consistency with corporate values.

Adjudication Criteria & Scoring:

Criterion Points Description
Digital Innovation 20 Novelty and originality in digital communication execution.
Audience Engagement 20 Level and quality of audience interaction with the campaign.
Measurable Results 20 Quantifiable and objective campaign outcomes.
Brand Consistency 15 Alignment of digital messaging with overall corporate values.
Channel Integration 15 Cohesive and effective multi-channel approach.
Data-driven Optimisation 10 Use of metrics and data to improve campaign impact and performance.
Total 100
📝 Apply Now

3. Best in Digital Public Relations (Public Sector)

Celebrates Nigerian public sector bodies that have leveraged digital platforms for exemplary transparency, citizen engagement, and effective public policy communication.

Eligibility Criteria:

  • Open to Nigerian public sector bodies.
  • Digital campaigns must have been active from January 2024 to the submission date.
  • Must demonstrate a commitment to transparency and citizen participation.
  • Must provide digital performance data.
  • Campaigns must have communicated public policy or awareness messages.

Required Submissions:

  • Campaign Case Study focused on policy communication (Max 2,000 words).
  • Digital Analytics Report (showing reach, citizen feedback, and engagement metrics).
  • Samples of Public Policy Communication Assets (e.g., explainer videos, social media Q&As).
  • Transparency and Citizen Participation Statement.

Adjudication Criteria & Scoring:

Criterion Points Description
Clarity and Accessibility 20 Clear messaging designed for diverse public audiences.
Digital Innovation 20 Creative and novel use of various digital platforms.
Citizen Engagement 20 Quality and level of public participation and interaction.
Transparency and Accountability 15 Honest, open, and clear communication practices.
Goal Achievement 15 Success of the campaign relative to its initial public objectives.
Impact on Public Trust 10 Evidence of improved public confidence or positive perception change.
Total 100
📝 Apply Now

4. Best in Corporate Social Responsibility (CSR)

Awards the Nigerian organisation that has run a truly impactful, sustainable, and transparent CSR initiative, creating tangible social or environmental benefits.

Eligibility Criteria:

  • Open to Nigerian organisations with completed CSR initiatives between 2024 and 2025.
  • Must have documented social or environmental impact.
  • Must provide evidence of stakeholder engagement in the initiative.
  • The initiative must be sustainable or replicable.
  • Must show transparent reporting on the efforts and outcomes.

Required Submissions:

  • CSR Initiative Case Study (covering objectives, execution, and outcomes).
  • Impact Assessment Report (with data on social or environmental benefit).
  • Stakeholder Engagement Log and testimonials from beneficiaries.
  • Sustainability Plan and Financial Transparency Report for the initiative.

Adjudication Criteria & Scoring:

Criterion Points Description
Social or Environmental Impact 25 Documented and tangible benefits for the community or environment.
Stakeholder Engagement 20 Quality of inclusiveness and collaboration with all relevant parties.
Sustainability 20 Potential for long-term benefit and ease of replication.
Corporate Value Alignment 15 How well the initiative fits the organisation's overall mission and values.
Creativity 10 Innovative and original approaches used in the initiative.
Accountability and Reporting 10 Transparency in documenting and communicating outcomes and finances.
Total 100
📝 Apply Now

5. Best Agency in Crisis/Issues Management

Recognises the Public Relations agency that demonstrated exceptional speed, clarity, and ethical integrity in successfully mitigating a corporate crisis or major issue.

Eligibility Criteria:

  • Open to agencies with documented crisis management work completed between 2024 and 2025.
  • Must submit a detailed case study of the crisis.
  • Must demonstrate measurable mitigation of the damage caused by the crisis.
  • Must show adherence to ethical standards throughout the process.
  • Must provide evidence that client confidentiality was maintained.

Required Submissions:

  • Detailed Crisis Management Case Study (identifying the issue, actions taken, and rationale - client details must be redacted).
  • Timeline of Key Actions and initial response speed metrics.
  • Media Monitoring and Mitigation Outcome Report (showing shift in sentiment/coverage).
  • Ethical and Confidentiality Compliance Statement.

Adjudication Criteria & Scoring:

Criterion Points Description
Speed of Response 20 Timeliness and swiftness of the initial action taken.
Communication Clarity 20 Clear, consistent, and easy-to-understand messaging during the crisis.
Stakeholder Management 15 Effectiveness of engagement and communication with all affected parties.
Outcome Effectiveness 20 Success in resolving the crisis and achieving a positive resolution.
Innovation 10 Creative or novel solutions employed in managing the crisis.
Ethical Practice 15 Integrity, honesty, and confidentiality upheld throughout the management process.
Total 100
📝 Apply Now

6. Public Relations Campaign of the Year (Public Sector)

Honours the public sector campaign that achieved clear public impact, utilised multiple channels cohesively, and involved stakeholders effectively.

Eligibility Criteria:

  • Open to public sector campaigns completed within the last 18 months.
  • Must submit details on the goals, strategy, execution, and results.
  • Must demonstrate clear public impact and relevance.
  • Must have used multiple communication channels.
  • Must include evidence of stakeholder participation.

Required Submissions:

  • Comprehensive Campaign Case Study (including measurable objectives and final results).
  • Public Impact Report (quantifying the effect on the target audience/policy).
  • Evidence of Multi-Channel Usage (e.g., links to digital, press releases, event photos).
  • Stakeholder Participation Log and Testimonials.

Adjudication Criteria & Scoring:

Criterion Points Description
Impact on Public Policy 25 Effectiveness in achieving the campaign's stated objectives.
Creativity and Innovation 20 Originality of the campaign approach and execution.
Stakeholder Engagement 15 Quality of involvement and feedback from stakeholders.
Multi-channel Use 15 Cohesive and seamless integration across all communication channels.
Clarity and Resonance 15 Clear, compelling, and well-received messaging.
Measurable Results 10 Data-driven evidence of campaign success and outcomes.
Total 100
📝 Apply Now

7. Best in Public Relations Training

Recognises the leading training provider or institution for delivering innovative, relevant, and measurable learning outcomes to Public Relations professionals.

Eligibility Criteria:

  • Open to Public Relations training providers or institutions active between 2024 and 2025.
  • Must provide detailed curriculum and delivery methods.
  • Must confirm measurable learning outcomes for participants.
  • Must submit participant feedback and evaluation data.
  • Must demonstrate innovative teaching or blended learning techniques.

Required Submissions:

  • Detailed Curriculum and Delivery Methods Document.
  • Evidence of accreditation by the NIPR as a Public Relations training entity.
  • Report on Measurable Learning Outcomes (pre/post-assessment data).
  • Participant Feedback and Evaluation Data Summary.
  • Innovation in Delivery Report (detailing new techniques or blended learning approaches).

Adjudication Criteria & Scoring:

Criterion Points Description
Content Relevance 25 Alignment of the curriculum with current industry needs and best practices.
Innovation in Delivery 20 Use of modern, effective, and creative teaching methods.
Learning Outcomes 20 Demonstrated evidence of skill acquisition by participants.
Participant Feedback 15 Evidence of positive engagement and satisfaction from trainees.
Industry Linkages 10 Collaboration and connection with active PR practitioners.
Impact on Professional Growth 10 Evidence of career progression or improved performance of participants.
Total 100
📝 Apply Now

8. Best in Tech Public Relations

Awards the Public Relations agency or company that excelled in translating complex technology into clear, engaging messages for tech audiences, achieving significant media and social reach.

Eligibility Criteria:

  • Open to Public Relations agencies or companies with campaigns focused on the tech sector or products.
  • Campaigns must have been executed between 2024 and 2025.
  • Must have used technical knowledge to communicate complex messages clearly.
  • Must demonstrate engagement with specific tech audiences.
  • Must show media coverage and social media engagement data.

Required Submissions:

  • Tech Campaign Case Study (focusing on communication of complex concepts).
  • Technical Content Samples (e.g., technical blogs, white papers, simplified press releases).
  • Audience Engagement Data from targeted tech communities.
  • Media and Social Reach Report (showing coverage in relevant tech publications).

Adjudication Criteria & Scoring:

Criterion Points Description
Technical Understanding 25 Accurate and clear explanation and simplification of complex technology.
Creativity 20 Innovative and original elements within the campaign.
Audience Engagement 20 Quality and reach of interaction with the targeted tech audience.
Media and Social Reach 15 Extent of traditional media coverage and social metrics achieved.
Trend Alignment 10 Incorporation of current and relevant tech themes.
Use of Technology 10 Effectiveness of leveraging technology tools for the campaign.
Total 100
📝 Apply Now

9. Best in Public Relations Education

Celebrates Public Relations education providers (academic or professional) driving the future of the industry through innovative curriculum, strong partnerships, and impressive graduate outcomes.

Eligibility Criteria:

  • Open to Public Relations education providers active between 2024 and 2025.
  • Must demonstrate innovative curriculum development.
  • Must show strong industry relevance and partnerships.
  • Must provide evidence of graduate employability or research contributions.
  • Must show evidence of pedagogical improvements or effective use of technology in teaching.

Required Submissions:

  • Curriculum Overview highlighting innovative and relevant modules.
  • Evidence of institutional accreditation by the NIPR.
  • Industry Partnership Details (e.g., guest lectures, internship programmes).
  • Graduate Outcome Statistics (e.g., employability rates, career success stories).
  • Pedagogical Innovation Report (detailing new teaching methods and technology use).

Adjudication Criteria & Scoring:

Criterion Points Description
Curriculum Relevance 25 Content that is up-to-date, applicable, and meets industry needs.
Pedagogical Innovation 20 Effective use of new methods and technology in teaching delivery.
Industry Partnerships 15 Quality of collaboration to provide practical learning experiences.
Graduate Outcomes 20 Employability rates and the quality of skills acquired by students.
Research Contributions 10 Output of academic or practical research that benefits the PR field.
Enrollment and Diversity 10 Evidence of student engagement and inclusivity efforts.
Total 100
📝 Apply Now

10. Brand Journalist of the Year

Awards the individual brand journalist with demonstrable knowledge of Public Relations, superior investigative reporting and storytelling prowess while maintaining ethical rigour and consistent brand alignment.

Eligibility Criteria:

  • Open to individual brand journalists with published work between 2024 and 2025.
  • Must provide work samples and impact measures (e.g., reach, engagement).
  • Must demonstrate investigative reporting and storytelling skills.
  • Must show consistent alignment with brand messaging.
  • Must show adherence to ethical journalism practices.

Required Submissions:

  • Portfolio of Three Published Works (Max 500 words per entry summarising contribution/impact).
  • Evidence of Registration with the NIPR.
  • Impact Metrics (reach, engagement, or SEO performance data for the work).
  • Brand Alignment Statement (explaining the fit with the commissioning brand's message).
  • Ethical Reporting Statement confirming adherence to professional journalistic standards.

Adjudication Criteria & Scoring:

Criterion Points Description
Storytelling Quality 25 Clarity and narrative engagement of the published work.
Investigative Depth 20 Originality of research and quality of insights provided.
Brand Alignment 15 Consistency of the content with the core brand message and values.
Audience Impact 20 Reader engagement and metrics demonstrating resonance.
Ethical Standards 10 Integrity and transparency in reporting and content creation.
Innovation 10 Creative and novel approaches used in brand journalism.
Total 100
📝 Apply Now

11. Best Innovation in Public Relations

Honours the Public Relations professional or agency for introducing a novel, scalable, and original tool, method, or campaign that significantly advances the PR profession.

Eligibility Criteria:

  • Open to Public Relations professionals or agencies who introduced new tools, methods, or campaigns between 2024 and 2025.
  • Must provide evidence of implementation and measurable impact.
  • Must demonstrate problem-solving capabilities and originality.
  • The innovation must be scalable and possess the potential to change the industry.
  • Must confirm adherence to ethical standards in its development and application.

Required Submissions:

  • Innovation Concept Document (detailing the problem, the solution, and its originality).
  • Evidence of Implementation and Measurable Impact (with performance metrics).
  • Scalability and Industry Advancement Plan.
  • Ethical Review Statement for the innovation's development and application.

Adjudication Criteria & Scoring:

Criterion Points Description
Originality 25 Degree of true novelty in the approach or technology introduced.
Impact 25 Measurable benefits or significant changes brought about by the innovation.
Scalability 15 Potential for the innovation to be widely adopted across the industry.
Practicality 15 The solution must be implementable and usable in a real-world setting.
Ethical Considerations 10 Demonstration of responsible innovation and adherence to ethical guidelines.
Industry Advancement 10 The contribution the innovation makes to the overall progress of the PR profession.
Total 100
📝 Apply Now

12. Most Influential Public Relations Professional of the Year

Awards the Public Relations leader who has a profound, visible, and credible influence on advancing industry standards, policies, and mentoring the next generation.

Eligibility Criteria:

  • Open to Public Relations professionals with demonstrated leadership and industry influence.
  • Evidenced by awards, mentorship activities, or policy contributions.
  • Active in advancing PR standards and ethics.
  • Must maintain a visible and credible industry presence.
  • Must provide peer and client endorsements.

Required Submissions:

  • Professional Portfolio (listing major achievements, roles, and awards).
  • Statement of Industry Contributions (policy influence, standard setting, or published thought leadership).
  • Evidence of Mentorship Activities (e.g., list of mentees, programme involvement).
  • Three Peer or Client Endorsements attesting to influence and ethical conduct.

Adjudication Criteria & Scoring:

Criterion Points Description
Industry Leadership 30 Influence, position, and impact within the PR sector.
Advocacy and Influence 20 Effect on professional policies and setting new standards.
Professional Excellence 20 Achievements, recognition, and quality of professional work.
Mentoring 15 Support and guidance provided for professional growth of others.
Ethical Standards 10 Exemplary professional conduct and reliability.
Public Visibility 5 Engagement in media and speaking engagements.
Total 100
📝 Apply Now

13. Environment and Sustainability Public Relations Campaign of the Year

Celebrates the Public Relations campaign that achieved significant, measurable environmental or behavioural change, demonstrating creativity, cross-sector partnership, and long-term sustainability goals.

Eligibility Criteria:

  • Campaigns must have promoted environmental sustainability between 2024 and 2025.
  • Must have documented community or behavioural impact.
  • Must include evidence of cross-sector partnerships or stakeholder involvement.
  • Must demonstrate commitment to long-term sustainability goals.
  • Must provide measurable results.

Required Submissions:

  • Campaign Case Study (Max 2,000 words: strategy, execution, results).
  • Environmental Impact Assessment Report (with quantifiable data on ecological or behavioural change).
  • Evidence of Cross-Sector Partnerships (e.g., MOUs, joint press releases).
  • Long-Term Sustainability Commitment Document (detailing ongoing objectives).

Adjudication Criteria & Scoring:

Criterion Points Description
Environmental Impact 30 Tangible, positive ecological benefits or changes achieved.
Stakeholder Engagement 20 Quality of inclusion and effectiveness of partnerships.
Creativity 15 Innovative messaging and communication methods used.
Measurable Outcomes 15 Success demonstrated with data-backed results.
Sustainability 10 Long-term viability and lasting impact of the results.
Public Awareness 10 Extent of education and resulting positive behaviour change.
Total 100
📝 Apply Now

14. Best in Community Relations

Rewards the Public Relations project that successfully fostered participatory processes and achieved a sustainable, positive impact within a local community through ethical, multi-stakeholder collaboration.

Eligibility Criteria:

  • Projects must have fostered community engagement between 2024 and 2025.
  • Must show evident participatory processes and resulting community benefits.
  • Must demonstrate an ethical approach and transparency.
  • Must show sustainable local impact.
  • Must involve multi-stakeholder collaboration.

Required Submissions:

  • Project Case Study (detailing goals, execution, and local context).
  • Community Impact Report (quantifying local benefit and sustainability).
  • Documentation of Participatory Processes (e.g., meeting minutes, community feedback forms).
  • Evidence of Multi-Stakeholder Collaboration (list of partners and their roles).

Adjudication Criteria & Scoring:

Criterion Points Description
Community Impact 30 Quantifiable and qualitative positive changes and benefits delivered to the community.
Participation 20 Degree and quality of local community involvement in the project.
Collaboration 15 Effectiveness of partnerships with multiple parties (e.g., NGOs, government).
Sustainability 15 Potential for the long-term continuation of the positive effects.
Creativity 10 Innovative methods used for community engagement.
Transparency 10 Openness regarding the process, goals, and outcomes of the project.
Total 100
📝 Apply Now

15. Best in Internal Communication

Recognises the Public Relations-conscious organisation that drove superior employee engagement and morale by leveraging modern technology and inclusive practices in its internal communication projects.

Eligibility Criteria:

  • Open to organisations with internal communication projects between 2024 and 2025.
  • Must evidence employee engagement and feedback.
  • Must demonstrate use of multiple channels and modern technology.
  • Must show demonstrated impact on employee morale or productivity.
  • Must show inclusive communication practices.

Required Submissions:

  • Internal Communications Strategy Document.
  • Employee Engagement Survey Data (before-and-after metrics, if applicable).
  • Samples of Multi-Channel Communication (e.g., intranet articles, internal newsletters, app screenshots).
  • Report on Impact to Morale/Productivity and Inclusivity Statement.

Adjudication Criteria & Scoring:

Criterion Points Description
Clarity and Accessibility 20 Clear, easy-to-understand, and inclusive messaging for all employees.
Innovation 20 Use of new and creative communication tools and platforms.
Employee Engagement 25 Level of employee participation and the positive impact on morale.
Channel Integration 15 Effective, seamless use of multiple communication channels.
Measurable Outcomes 10 Data-driven evidence of impact on productivity, reach, or other metrics.
Inclusivity 10 Efforts to ensure accessibility and diversity in communication practices.
Total 100
📝 Apply Now

16. Best in Consumer Public Relations

Awards the campaign that achieved measurable behaviour or sales uplift through highly creative, engaging, and cost-effective communication, driven by deep audience insights.

Eligibility Criteria:

  • Campaigns must be consumer-focused and have run between 2024 and 2025.
  • Must have documented audience insights and resulting behavioural change.
  • Must clearly show brand alignment.
  • Must have documented media and digital coverage.
  • Must provide quantifiable return on investment (ROI) data.

Required Submissions:

  • Consumer Campaign Case Study (Max 2,000 words).
  • Audience Insight Report (detailing segmentation and behaviour drivers).
  • Quantifiable ROI Data (linking PR activity to sales/behavioural uplift).
  • Media and Digital Coverage Report (showing reach and sentiment).

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity 20 Innovative and original campaign design and execution.
Audience Engagement 25 Level and quality of interaction and feedback from consumers.
Brand Consistency 15 How well the campaign aligns with the brand's core values.
Measurable Impact 20 Quantified uplift in behaviour, sales, or other key metrics.
Media and Digital Reach 10 Extent of coverage and audience impressions achieved across channels.
Cost Effectiveness 10 Efficiency of the budget and demonstrated ROI.
Total 100
📝 Apply Now

17. Public Relations Practitioner of the Year

Honours the individual Public Relations professional who demonstrated outstanding excellence, leadership, and innovation, making significant contributions to the industry with unwavering ethical conduct.

Eligibility Criteria:

  • Open to individual PR professionals with outstanding contributions between 2024 and 2025.
  • Must provide a portfolio of work, achievements, and testimonials from clients/employers.
  • Must demonstrate ethical and professional conduct.
  • Must show leadership or innovation in their practice.
  • Must show active industry participation.

Required Submissions:

  • Comprehensive Professional Portfolio (detailing work, achievements, and responsibilities).
  • Three Client/Employer Testimonials.
  • Evidence of Leadership or Innovation (e.g., project lead role, development of new methods).
  • Personal Statement on Ethical Conduct and industry contribution.

Adjudication Criteria & Scoring:

Criterion Points Description
Professional Excellence 30 Quality, scope, and impact of the individual's work.
Leadership 25 Evidence of initiative, mentorship, and directing others.
Innovation 20 Creative approaches and solutions applied in PR practice.
Ethical Practice 15 Adherence to professional codes of conduct and integrity.
Industry Contribution 10 Impact through thought leadership and advocacy for the PR sector.
Total 100
📝 Apply Now

18. Best Corporate Supporter of Public Relations

Recognises the corporation that has provided sustained, transparent, and impactful support (financial or otherwise) to facilitate the growth and development of the PR sector.

Eligibility Criteria:

  • Open to corporations showing sustained support (funding, partnerships, etc.) to the PR sector.
  • Must have documented impact of support initiatives.
  • Must demonstrate a clear commitment to industry growth.
  • Must exhibit ethical and transparent practices in support activities.
  • Must show long-term engagement in PR development.

Required Submissions:

  • Document Detailing Support Initiatives (e.g., funding, pro-bono work, training support).
  • Impact Assessment Report on the specific contribution to the PR sector's growth.
  • Evidence of Long-Term Engagement (e.g., partnership agreements over time).
  • Transparency and Ethical Compliance Statement regarding support activities.

Adjudication Criteria & Scoring:

Criterion Points Description
Level of Support 30 Quantifiable financial or resource contributions made.
Impact on PR Sector 25 Measurable contribution to the growth and facilitation of the industry.
Sustainability 20 Evidence of long-term commitment and continuing support.
Innovation in Support 15 Novel and creative ways of supporting the PR sector.
Transparency 10 Clarity and openness in defining roles and sponsorship details.
Total 100
📝 Apply Now

19. Best Agency with Use of AI

Awards the Public Relations agency that has leveraged Artificial Intelligence (AI) to deliver measurable improvements and innovative, ethical, and scalable solutions in campaigns or operations.

Eligibility Criteria:

  • Open to Public Relations agencies using AI tools in campaigns or operations between 2024 and 2025.
  • Must demonstrate measurable improvements or innovation resulting from the use of AI.
  • Must show ethical use of AI and respect for data privacy.
  • The AI solutions must be scalable.
  • Must provide case studies or evidence of AI implementation.

Required Submissions:

  • Case Study Detailing AI Use (Max 2,000 words on a specific campaign or operation).
  • Performance Improvement Metrics (quantifying the benefit of the AI solution, e.g., efficiency, accuracy).
  • Ethical AI Compliance Document (addressing data privacy and algorithmic bias).
  • Scalability Report (detailing the potential for wider application).

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity in AI Usage 25 Innovative and original applications of AI technology.
Effectiveness 25 Quantifiable performance improvements achieved through AI.
Ethical AI Use 20 Compliance with data privacy and ethical guidelines in AI implementation.
Scalability 15 Potential for the AI solution to be adopted broadly across the agency or industry.
Measurable Outcomes 15 Quantifiable impact of the AI usage on campaign metrics.
Total 100
📝 Apply Now

20. Best-in-Class (Grand Prix)

The ultimate accolade for an entry that exhibits exceptional, industry-leading excellence, profound measurable impact, and ground-breaking innovation with impeccable ethical standards.

Eligibility Criteria:

  • Open to all eligible entries across any category.
  • Entry must demonstrate exceptional overall excellence.
  • Industry leadership and influence are mandatory.
  • Innovation and measurable impact are required.
  • Ethical standards must be demonstrably upheld.

Required Submissions:

  • The Original Winning Entry Submission (from another category).
  • Executive Summary (Max 1,000 words) justifying the entry's Best-in-Class status, focusing on overall excellence, impact, and innovation beyond the original category.
  • Ethical Standards Confirmation.

Adjudication Criteria & Scoring:

Criterion Points Description
Overall Creativity 25 The degree of innovation, originality, and uniqueness of the entry.
Impact 25 Measurable, significant, and profound outcomes achieved.
Leadership 20 Influence and leading position within the respective industry sector.
Ethical Standards 15 Integrity, transparency, and exemplary professional conduct.
Scalability 15 Potential for the approach, campaign, or solution to be replicated widely.
Total 100
📝 Apply Now

21. Best in Financial Public Relations

Honours the financial sector campaign that successfully built stakeholder trust and achieved clear media engagement through transparent, clear, and innovative financial communication.

Eligibility Criteria:

  • Open to financial sector companies’ campaigns that ran between 2024 and 2025.
  • Must demonstrate transparency and clarity in financial communications.
  • Must provide evidence of stakeholder trust building.
  • Must include crisis communication details if applicable.
  • Must provide evidence of digital and media engagement.

Required Submissions:

  • Financial Comms Campaign Case Study (focusing on objectives and risk management).
  • Samples of Key Financial Communications (e.g., investor presentations, annual report excerpts).
  • Stakeholder Trust Building Evidence (e.g., survey data, analyst relations log).
  • Media and Digital Engagement Report.

Adjudication Criteria & Scoring:

Criterion Points Description
Clarity and Transparency25Clear, honest, and easy-to-understand financial messaging.
Stakeholder Trust20Evidence of enhanced confidence among investors and other stakeholders.
Crisis Management15Effectiveness in handling and resolving financial crises.
Media Engagement20Quality and reach of media coverage and public perception.
Innovation10Novel approaches and methods used in finance PR.
Measurable Outcomes10Data-backed metrics demonstrating campaign success.
Total100
📝 Apply Now

22. Best in Entertainment Public Relations

Recognises the Public Relations campaign covering any aspect of the Nigerian entertainment, cultural and creative industries, including sports, that captivated audiences, coordinated seamlessly with talent, and achieved measurable public and media engagement through creative and original storytelling in the entertainment industry.

Eligibility Criteria:

  • Open to entertainment industry campaigns executed between 2024 and 2025.
  • Must demonstrate measurable public and media engagement.
  • Must show creative and original storytelling.
  • Must show use of digital and traditional media.
  • Must demonstrate coordination with talent or event management.

Required Submissions:

  • Entertainment Industry/Cultural and Creative Industries Campaign Case Study (Max 2,000 words).
  • Audience Engagement Metrics (e.g., ticket sales, streaming numbers, social media trends).
  • Media and Digital Coverage Report (showing reach and buzz).
  • Talent Coordination Evidence (e.g., schedules, press junket success).

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity25Originality and freshness of the campaign concepts.
Audience Engagement25Level of interaction, enthusiasm, and fan involvement.
Media and Digital Reach20Extent of coverage and audience impressions across media.
Brand Alignment15Suitability and consistency of the campaign with the entertainment brand.
Coordination with Talent10Effectiveness of synergy with artists, performers, or management.
Measurable Results5Tangible, quantifiable outcomes achieved by the campaign.
Total100
📝 Apply Now

23. Best Brand in Storytelling

Celebrates the brand that masters the art of narrative, integrating compelling, original, and emotionally resonant stories across all platforms while maintaining ethical representation.

Eligibility Criteria:

  • Open to brands demonstrating exceptional storytelling efforts across platforms.
  • Must provide narrative examples and evidence of impact from 2024 to 2025.
  • Must show integration of the story across marketing and PR efforts.
  • Must demonstrate a clear emotional connection and audience resonance.
  • Must emphasize ethical representation in the narratives.

Required Submissions:

  • Portfolio of Three Core Narratives (links to content, short summary).
  • Cross-Platform Integration Samples (showing consistency across channels).
  • Audience Emotional Resonance Data (e.g., sentiment analysis, focus group feedback).
  • Ethical Representation Statement for the brand's storytelling practices.

Adjudication Criteria & Scoring:

Criterion Points Description
Narrative Creativity30The originality, compelling nature, and construction of the stories told.
Multi-channel Integration20Consistency and seamless presentation of the story across different platforms.
Emotional Impact20Depth of audience engagement and emotional response generated.
Brand Alignment15Coherence of the stories with the core brand values and identity.
Ethical Storytelling10Responsible and honest messaging in the narrative.
Measurable Reach5Data on the size and impact of the audience reached.
Total100
📝 Apply Now

24. Best Corporate Reputation Management Campaign

Celebrates the Public Relations campaign that strategically managed corporate reputation, demonstrating a measurable positive shift and fostering stakeholder dialogue through ethical, transparent, and innovative communication.

Eligibility Criteria:

  • Open to campaigns targeting reputation handled between 2024 and 2025.
  • Must demonstrate before-and-after reputation measures.
  • Must adhere to ethical and transparent communication practices.
  • Must show a defined stakeholder engagement strategy.
  • Must use crisis or proactive reputation-building approaches.

Required Submissions:

  • Reputation Management Campaign Case Study (focusing on strategy and execution).
  • Before-and-After Reputation Metrics (e.g., survey data, media sentiment analysis).
  • Stakeholder Dialogue Strategy Document.
  • Transparency and Ethical Communication Statement.

Adjudication Criteria & Scoring:

Criterion Points Description
Strategic Approach25Comprehensiveness and foresight of the reputation plan.
Measurable Reputation Shift25Quantifiable improvement in reputation metrics and perception.
Transparency15Openness and clarity in all messaging and communication.
Stakeholder Engagement15Quality and effectiveness of dialogue with stakeholders.
Crisis Handling10Competence in managing negative events and minimising fallout.
Innovation10Novel strategies and techniques used for reputation management.
Total100
📝 Apply Now

25. Best in Use of Special Event/Sponsorship

Recognises the campaign that leveraged an event or sponsorship activation with outstanding creativity, achieving measurable Public Relations impact, high audience engagement, and excellent brand visibility through flawless execution.

Eligibility Criteria:

  • Open to campaigns leveraging events or sponsorship activations between 2024 and 2025.
  • Must show measurable Public Relations impact directly attributable to the event/sponsorship.
  • Must demonstrate creativity in event integration and brand exposure.
  • Must have documented audience engagement and reach.
  • Must provide evidence of detailed planning and execution.

Required Submissions:

  • Event/Sponsorship Activation Case Study (detailing objectives and integration).
  • Measurable Public Relations Impact Report (media coverage, sentiment, social media buzz).
  • Audience Engagement Data (e.g., attendance numbers, interactive metrics).
  • Execution Plan Documentation (showing planning, logistics, and delivery).

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity25Originality and novelty in the event or sponsorship concept.
Audience Engagement25Level of participation and interaction at the event/sponsorship.
Brand Visibility20Extent of brand exposure and alignment achieved through the activity.
Event Execution15Excellence in logistics, planning, and overall delivery.
Measurable Impact10Quantified PR outcomes resulting from the activity.
Innovation5Novel techniques or technology used in the activation.
Total100
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26. Best in Lobbying and Advocacy

Rewards an outstanding Public Relations campaign that successfully influenced significant public opinion or key policy through a well-defined, ethical, and transparent strategy, demonstrating clear, measurable policy or opinion change.

Eligibility Criteria:

  • Open to campaigns influencing policy or public opinion between 2024 and 2025.
  • Must provide a documented strategy and measurable impact.
  • Must show strict adherence to ethical lobbying standards.
  • Must provide evidence of coalition or stakeholder building.
  • Must show transparency in communication practices.

Required Submissions:

  • Lobbying and Advocacy Campaign Strategy Document.
  • Evidence of Measurable Policy or Opinion Change (e.g., legislative action, public opinion survey shift).
  • Ethical Lobbying Compliance Statement (confirming adherence to relevant regulations).
  • Stakeholder/Coalition Building Evidence (e.g., partnership agreements, outreach log).

Adjudication Criteria & Scoring:

Criterion Points Description
Clarity of Objectives25Goals that are well-defined, realistic, and achievable.
Ethical Standards20Upholding transparency, legality, and moral principles in advocacy.
Measurable Impact20Evidence of verifiable change in policy or public opinion.
Stakeholder Engagement15Effectiveness of collaboration and coalition building efforts.
Communication Effectiveness15Clarity, resonance, and reach of the advocacy message.
Innovation5Creative and novel approaches used in the advocacy campaign.
Total100
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27. Rising Titans in Public Relations (3 Awards)

Recognises three promising PR professionals (3–5 years' experience) who demonstrate outstanding innovation, early leadership potential, and measurable impact in their projects.

Eligibility Criteria:

  • Open to Public Relations professionals with 3–5 years post-qualification experience.
  • Must demonstrate innovation and impact on projects.
  • Must provide evidence of leadership potential.
  • Must show ethical practice in their work.
  • Must submit a portfolio with recommendations.

Required Submissions:

  • Professional Portfolio and CV (highlighting 3–5 years of experience).
  • Project Impact Report (detailing innovation and measurable outcomes on 1–2 key projects).
  • Evidence of Leadership Potential (e.g., team management, initiative taken).
  • Three Recommendations (from senior colleagues/clients).
  • Personal Statement on Ethical Practice.

Adjudication Criteria & Scoring:

Criterion Points Description
Creativity25Innovative thinking and original contributions to projects.
Leadership Potential25Early evidence of ability to guide, mentor, and take initiative.
Impact20Influence on campaigns or the organisation's internal environment.
Ethical Practice15Demonstrated high standard of professional conduct.
Growth Trajectory15Evidence of significant career development and professional ascent.
Total100
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28. Best in Responsible Communication (2 Awards - 1 Corporate and 1 Individual)

Honours the corporation or individual championing accountability, ethical integrity, and transparency in all communications, thereby building positive public trust and credibility.

Eligibility Criteria:

  • Open to corporations or individuals demonstrating transparency, ethics, and social responsibility in communications between 2024 and 2025.
  • Must provide examples of ethical messaging and accountability.
  • Must show evidence of positive public trust impact.
  • Communication must be inclusive and clear.
  • Ethical standards must be demonstrably adhered to.

Required Submissions:

  • Responsible Communication Strategy Document.
  • Portfolio of Ethical and Accountable Messaging Examples.
  • Data on Public Trust Impact (e.g., reputation scores, stakeholder feedback).
  • Statement on Ethical Integrity and Inclusivity in communication.

Adjudication Criteria & Scoring:

Criterion Points Description
Ethical Integrity30Commitment to transparency, honesty, and accountability.
Public Trust25Demonstrated impact on enhancing public confidence and credibility.
Responsibility20Social and cultural respect shown in all communication.
Clarity15Communication accessibility and understandability.
Impact10 Outcomes that specifically support and advance responsible communication.
Total 100
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