Nigerian Institute of Public Relations
The PRICE Awards 2026
Public Relations Ideas, Creativity and Excellence Awards — celebrating practitioners and organisations who create trust, value, impact and enduring relationships with society.
Competitive Categories
Pillars
Grand Prix
Special Honours
The structure
Enter → Win Your Category → Compete for the Grand Prix
Entrants apply into one of the 22 competitive categories across four Pillars. Category winners are then automatically considered for the PRICE Grand Prix — the highest honour of the night. A separate set of Special Honours is conferred by the NIPR Awards Committee and is not applied for.
General Submission Requirements
- — Entry form duly completed (online)
- — Executive summary (max 1,000 words)
- — Detailed submission document
- — Evidence of implementation and results
- — Supporting media/documentary materials
- — Declaration of authenticity
- — Consent for publication of winning entries
These apply to every competitive category, in addition to the specific requirements listed within each entry.
Pillar I
Excellence in Practice
Recognising outstanding professional practice, campaigns and communication performance.
1
PR Professional of the Year
For the practitioner who demonstrates exceptional professional competence, strategic value, results and contribution to the practice.
PR Professional of the Year
For the practitioner who demonstrates exceptional professional competence, strategic value, results and contribution to the practice.
Eligibility
- ·Registered Public Relations practitioners active between January 2024 and September 2026
- ·Must be able to evidence direct authorship or leadership of the work submitted
- ·Must be in good standing with NIPR
Required Submissions
- ·Professional portfolio and CV highlighting key achievements
- ·Two to three case studies demonstrating strategic value and results
- ·Two client or employer testimonials
- ·Personal statement on professional and ethical contribution
2
PR Agency of the Year
For the agency demonstrating outstanding client results, innovation, professionalism, creativity and industry leadership.
PR Agency of the Year
For the agency demonstrating outstanding client results, innovation, professionalism, creativity and industry leadership.
Eligibility
- ·Agencies registered and operating in Nigeria for a minimum of two years
- ·Must have serviced at least three clients within the qualifying period
- ·Must demonstrate ethical practice and client confidentiality
Required Submissions
- ·Agency profile and staff complement
- ·Three case studies from distinct clients or sectors
- ·Client testimonials
- ·Ethical compliance statement
3
Corporate Communication Team of the Year
For an in-house communication team delivering measurable organisational impact.
Corporate Communication Team of the Year
For an in-house communication team delivering measurable organisational impact.
Eligibility
- ·In-house corporate communication or public affairs teams
- ·Must demonstrate impact delivered between 2024 and 2026
- ·Team lead must be a registered PR practitioner
Required Submissions
- ·Team structure and mandate overview
- ·Case study of a flagship initiative and its outcomes
- ·Evidence of cross-functional collaboration within the organisation
- ·Internal and external stakeholder feedback
4
PR Campaign of the Year
The strongest overall PR campaign demonstrating insight, strategy, creativity, execution and measurable results.
PR Campaign of the Year
The strongest overall PR campaign demonstrating insight, strategy, creativity, execution and measurable results.
Eligibility
- ·Campaigns executed between January 2024 and September 2026
- ·Open to agencies, in-house teams and individual practitioners
- ·Must provide verifiable performance data
Required Submissions
- ·Campaign case study (max 2,000 words: insight, strategy, execution)
- ·Creative assets or samples
- ·Performance and results report
- ·Client or stakeholder endorsement
5
Public Sector PR Campaign of the Year
For outstanding communication supporting a government ministry, department, agency or public institution.
Public Sector PR Campaign of the Year
For outstanding communication supporting a government ministry, department, agency or public institution.
Eligibility
- ·Campaigns delivered for a Nigerian public sector body between 2024 and 2026
- ·Must demonstrate public interest relevance
- ·Must show evidence of citizen engagement
Required Submissions
- ·Campaign case study focused on public communication objectives
- ·Evidence of citizen engagement and feedback
- ·Media and digital coverage report
- ·Transparency and accountability statement
6
Event & Experiential PR Excellence
For outstanding use of events, experiences, sponsorship and engagement to achieve communication objectives.
Event & Experiential PR Excellence
For outstanding use of events, experiences, sponsorship and engagement to achieve communication objectives.
Eligibility
- ·Events, activations or sponsorships executed between 2024 and 2026
- ·Must demonstrate a clear PR objective beyond attendance figures
- ·Must provide audience or participant data
Required Submissions
- ·Event or activation case study
- ·Audience engagement and reach data
- ·Execution and logistics summary
- ·Media and social coverage samples
7
Stakeholder & Community Relations Excellence
For communication that creates meaningful stakeholder engagement, community trust and sustainable relationships.
Stakeholder & Community Relations Excellence
For communication that creates meaningful stakeholder engagement, community trust and sustainable relationships.
Eligibility
- ·Initiatives with documented stakeholder or community engagement between 2024 and 2026
- ·Must demonstrate multi-stakeholder collaboration
- ·Must show sustained, not one-off, relationship building
Required Submissions
- ·Initiative case study and stakeholder mapping
- ·Evidence of participatory engagement processes
- ·Community or stakeholder impact report
- ·Sustainability and continuation plan
Pillar II
Innovation & the Future
Celebrating ideas, technology and new approaches reshaping public relations.
8
AI-Powered PR Excellence
For outstanding and ethical use of artificial intelligence in PR, communication, insight, content, engagement or reputation management.
AI-Powered PR Excellence
For outstanding and ethical use of artificial intelligence in PR, communication, insight, content, engagement or reputation management.
Eligibility
- ·Use of AI tools in PR work between 2024 and 2026
- ·Must demonstrate measurable improvement attributable to the AI application
- ·Must show ethical use and respect for data privacy
Required Submissions
- ·Case study detailing the AI application and rationale
- ·Performance or efficiency metrics
- ·Ethical AI compliance statement
- ·Scalability or replicability notes
9
Digital PR Excellence
For exceptional use of digital platforms, social media and online engagement to achieve communication objectives.
Digital PR Excellence
For exceptional use of digital platforms, social media and online engagement to achieve communication objectives.
Eligibility
- ·Digital-led campaigns active between 2024 and 2026
- ·Must have used social media, influencer partnerships or web-based channels
- ·Must provide digital analytics
Required Submissions
- ·Campaign case study (max 2,000 words)
- ·Digital analytics report (reach, engagement, conversion)
- ·Samples of key digital assets
- ·Brand or message alignment note
10
Innovation in Public Relations
For a genuinely new idea, method, model or approach that advances PR practice.
Innovation in Public Relations
For a genuinely new idea, method, model or approach that advances PR practice.
Eligibility
- ·Tools, methods or approaches introduced between 2024 and 2026
- ·Must be a genuine departure from existing practice, not an incremental update
- ·Must show evidence of implementation
Required Submissions
- ·Innovation concept document (problem, solution, originality)
- ·Evidence of implementation and measurable impact
- ·Scalability and industry advancement plan
11
PR Storytelling & Creative Content Excellence
For exceptional storytelling, content development and creative communication that generates engagement and impact.
PR Storytelling & Creative Content Excellence
For exceptional storytelling, content development and creative communication that generates engagement and impact.
Eligibility
- ·Storytelling or content initiatives published between 2024 and 2026
- ·Must show cross-platform use of the narrative
- ·Must provide audience response data
Required Submissions
- ·Portfolio of core narratives or content pieces
- ·Cross-platform integration samples
- ·Audience engagement and resonance data
Pillar III
Reputation, Responsibility & Impact
Recognising communication that builds trust, protects reputation and creates measurable social and environmental value.
12
Corporate Reputation Management Campaign of the Year
For an outstanding campaign that strengthens, protects or transforms an organisation's reputation.
Corporate Reputation Management Campaign of the Year
For an outstanding campaign that strengthens, protects or transforms an organisation's reputation.
Eligibility
- ·Reputation-focused campaigns delivered between 2024 and 2026
- ·Must provide before-and-after reputation metrics
- ·Must show a defined stakeholder engagement strategy
Required Submissions
- ·Reputation management case study
- ·Before-and-after reputation metrics
- ·Stakeholder engagement strategy document
13
Reputation Brand of the Year
For an organisation or brand demonstrating sustained excellence in reputation building and stakeholder trust.
Reputation Brand of the Year
For an organisation or brand demonstrating sustained excellence in reputation building and stakeholder trust.
Eligibility
- ·Organisations with a sustained reputation-building track record through 2024–2026
- ·Must demonstrate consistency rather than a single campaign
- ·Must provide independent or third-party validation where possible
Required Submissions
- ·Brand reputation history and strategic framework
- ·Evidence of stakeholder trust indicators over time
- ·Recognition, ratings or third-party validation received
14
Crisis & Issues Management Excellence
For exceptional management of a crisis, controversy or significant reputational challenge.
Crisis & Issues Management Excellence
For exceptional management of a crisis, controversy or significant reputational challenge.
Eligibility
- ·Crisis or issues work completed between 2024 and 2026
- ·Must submit a detailed case study (client details may be redacted)
- ·Must demonstrate measurable mitigation of reputational damage
Required Submissions
- ·Crisis case study (issue, actions taken, rationale)
- ·Timeline of response and speed metrics
- ·Media monitoring and sentiment shift report
- ·Ethical and confidentiality compliance statement
15
Responsible Communication & Social Impact Award
For communication that generates demonstrable social value and advances responsible business or public-interest objectives.
Responsible Communication & Social Impact Award
For communication that generates demonstrable social value and advances responsible business or public-interest objectives.
Eligibility
- ·Initiatives delivered between 2024 and 2026 with a clear social value objective
- ·Must show measurable beneficiary impact
- ·Must demonstrate ethical, transparent communication
Required Submissions
- ·Initiative background, objectives and rationale
- ·Beneficiary reach and engagement data
- ·Testimonials or third-party validation
- ·Sustainability plan
16
Sustainability & Climate Communication Campaign of the Year
For communication that advances environmental responsibility, sustainability or climate action.
Sustainability & Climate Communication Campaign of the Year
For communication that advances environmental responsibility, sustainability or climate action.
Eligibility
- ·Campaigns promoting sustainability or climate action between 2024 and 2026
- ·Must document environmental or behavioural impact
- ·Must show cross-sector partnership where applicable
Required Submissions
- ·Campaign case study (max 2,000 words)
- ·Environmental impact assessment
- ·Evidence of partnerships and long-term commitment
17
CSR Communication Excellence
For strategic communication that effectively demonstrates and amplifies meaningful corporate social responsibility.
CSR Communication Excellence
For strategic communication that effectively demonstrates and amplifies meaningful corporate social responsibility.
Eligibility
- ·Completed CSR initiatives with documented communication between 2024 and 2026
- ·Must show stakeholder engagement in the initiative
- ·Must show transparent reporting of efforts and outcomes
Required Submissions
- ·CSR case study (objectives, execution, outcomes)
- ·Impact assessment report
- ·Stakeholder engagement log and beneficiary testimonials
- ·Transparency and reporting statement
18
National Reputation & Public Trust Award
For communication that makes a significant contribution to Nigeria's image, reputation, public trust or national reputation.
National Reputation & Public Trust Award
For communication that makes a significant contribution to Nigeria's image, reputation, public trust or national reputation.
Eligibility
- ·Work with demonstrable national or international reputational impact between 2024 and 2026
- ·Open to organisations, institutions or individuals
- ·Must provide evidence of measurable public trust impact
Required Submissions
- ·Citation describing the contribution to national reputation
- ·Evidence of measurable national or international impact
- ·Supporting publications, recognitions or testimonials
Pillar IV
Leadership & Recognition
Honouring leadership, influence, emerging talent and intellectual contribution to the profession.
19
PR Leader of the Year
For exceptional leadership and strategic influence in public relations.
PR Leader of the Year
For exceptional leadership and strategic influence in public relations.
Eligibility
- ·Senior PR professionals with demonstrated leadership and industry influence
- ·Evidenced by policy contribution, mentorship or organisational leadership
- ·Must provide peer or client endorsements
Required Submissions
- ·Professional portfolio (achievements, roles, awards)
- ·Statement of industry contribution and leadership impact
- ·Evidence of mentorship activities
- ·Three peer or client endorsements
20
Rising PR Talent of the Year
For an emerging practitioner demonstrating exceptional promise, creativity and professional achievement.
Rising PR Talent of the Year
For an emerging practitioner demonstrating exceptional promise, creativity and professional achievement.
Eligibility
- ·Early-career PR professionals, typically within their first five years of practice
- ·Must demonstrate notable achievement and growth potential
- ·Must submit recommendations
Required Submissions
- ·Professional portfolio and CV
- ·Description of one or two notable achievements
- ·Evidence of leadership potential
- ·Two to three recommendations
21
PR Author & Thought Leader of the Year
For outstanding intellectual contribution through books, research, articles, thought leadership or professional scholarship.
PR Author & Thought Leader of the Year
For outstanding intellectual contribution through books, research, articles, thought leadership or professional scholarship.
Eligibility
- ·PR professionals, academics or researchers with published work between 2024 and 2026
- ·Must be able to evidence authorship or primary contribution
Required Submissions
- ·Published books, research, articles or professional papers
- ·Professional biography and contribution summary
- ·Impact statement covering readership, citation or industry recognition
22
PR Excellence in Academia & Education
For outstanding contribution to PR education, research, training and professional capacity development.
PR Excellence in Academia & Education
For outstanding contribution to PR education, research, training and professional capacity development.
Eligibility
- ·PR academic institutions, departments or training providers active between 2024 and 2026
- ·Must demonstrate curriculum relevance and industry linkage
- ·Must provide evidence of learner or graduate outcomes
Required Submissions
- ·Curriculum or training programme overview
- ·Evidence of industry partnerships and practical learning components
- ·Graduate or participant outcome data
- ·Innovation in teaching or delivery report
The Ultimate Honour
THE PRICE Grand Prix
Awarded to the entry judged to demonstrate the highest overall standard of strategic excellence, creativity, execution, measurable impact and professional significance.
23
Only category winners are eligible
There is no open entry form for the Grand Prix — it is decided from the pool of the 22 category winners.
Only category winners are eligible
There is no open entry form for the Grand Prix — it is decided from the pool of the 22 category winners.
Eligibility
- ·Only winners of the 22 competitive categories across Pillars I–IV are eligible
- ·Entries are automatically considered — there is no separate application
- ·Selected by the NIPR Grand Prix judging panel from the pool of category winners
NIPR Special Honours
Non-Competitive Recognitions
These honours are not applied for. They are conferred at the discretion of the NIPR Awards Committee/Council in recognition of the Institute's own assessment of contribution to the profession, to society or to the nation.
NIPR Lifetime Contribution to Public Relations Award
For an exceptional lifetime contribution to the profession.
NIPR Impactful Leadership Award
For an individual or institution whose contribution has significantly impacted society.
NIPR National Reputation & Nation-Building Honour
For an exceptional contribution to Nigeria's reputation, national identity or international standing.
NIPR Institutional Excellence Honour
For an institution that has made an exceptional contribution to the development of professional communication.
NIPR Endowed Prize for Academic Excellence
For outstanding contribution to PR education and scholarship in tertiary institutions.
Enquiries
Speak with the Awards Secretariat
© 2026 NIPR PRICE Awards. All submissions are subject to the eligibility requirements stated above.