Nigerian Institute of Public Relations

The PRICE Awards 2026

Public Relations Ideas, Creativity and Excellence Awards — celebrating practitioners and organisations who create trust, value, impact and enduring relationships with society.

48
Award Categories

5
Category Sections

₦
Cash Prizes Available

Before you begin

General Submission Requirements

These apply to every category below, in addition to the specific requirements listed within each entry.

— Entry form duly completed (online)
— Executive summary (max 1,000 words)
— Detailed submission document
— Evidence of implementation and results
— Supporting media/documentary materials
— Declaration of authenticity
— Consent for publication of winning entries

Category A

General Award Categories

Responsible Business and Social Impact Award

Recognising organisations or practitioners that have used strategic communication to advance responsible business practices, social development, community wellbeing and measurable positive impact.

Eligibility

·Corporate organisations
·Public sector institutions
·Non‑governmental organisations
·PR consultancies
·PR practitioners leading recognised social impact campaigns

Required Submissions

·Title of initiative, background and rationale, communication challenge addressed
·Objectives and target beneficiaries
·Research and insights used; stakeholder identification and engagement strategy
·Key messages and communication channels deployed; role of PR in achieving impact
·Social, environmental or economic outcomes achieved; beneficiary reach and engagement data
·Testimonials, third‑party validation and a sustainability plan
·Campaign reports, media coverage, digital analytics, photographs/videos

Adjudication Criteria

Strategic excellence 25%

Creativity and innovation 20%

Stakeholder engagement 20%

Measurable social impact 25%

Sustainability and ethical practice 10%

Apply for this Category

Reputation Reporter of the Year Award

Recognising journalists and communication professionals who demonstrate excellence in reporting issues that shape organisational, institutional and national reputation.

Eligibility

·Print journalists
·Broadcast journalists
·Online/digital media reporters
·Freelance reputation and corporate affairs writers

Required Submissions

·Three to five published reports/articles produced within the award period, with links or copies
·A statement explaining how the reports contributed to public understanding
·Evidence of influence on policy, accountability or stakeholder conversations
·Professional biography, career achievements and media affiliation

Adjudication Criteria

Accuracy and credibility 25%

Depth of research and analysis 25%

Contribution to public interest 20%

Ethical journalism standards 15%

Storytelling quality and originality 15%

Apply for this Category

Best Agency in Adoption of Emerging Technologies Award

Recognising PR agencies that demonstrate outstanding integration of emerging technologies such as Artificial Intelligence, data analytics, automation, digital platforms and innovative communication tools.

Eligibility

·Open to registered PR agencies operating in Nigeria

Required Submissions

·Digital transformation strategy; technologies adopted; investment in infrastructure and skills
·Case studies describing campaigns using emerging technologies, tools/platforms deployed and challenges solved
·Evidence of results: efficiency gains, audience insights generated, campaign performance metrics, client testimonials
·Innovation evidence: AI applications, data‑driven communication models, creative technology solutions

Adjudication Criteria

Innovation and originality 30%

Strategic application of technology 25%

Measurable outcomes 25%

Ethical use of technology 10%

Capacity building and sustainability 10%

Apply for this Category

Best in Entertainment Public Relations (Corporate) Award

Celebrating excellence in strategic communication, reputation management and audience engagement within Nigeria's entertainment ecosystem.

Eligibility

·Entertainment companies
·Corporate entertainment brands
·PR agencies managing entertainment brands
·Corporate communication teams

Required Submissions

·Entertainment brand/project promoted, communication objectives and target audiences
·Brand positioning strategy, media relations approach, influencer/community engagement and digital strategy
·Creativity: unique communication concepts, audience engagement initiatives, storytelling and cultural narratives
·Performance evidence: media visibility, audience growth, digital engagement, commercial or reputation outcomes

Adjudication Criteria

Strategic creativity 25%

Brand storytelling 20%

Audience engagement 20%

Innovation in entertainment communication 20%

Measurable results 15%

Apply for this Category

Best in Event Management Award

Recognising outstanding event communication, planning, execution and stakeholder engagement that demonstrate excellence in creating memorable experiences.

Eligibility

·Event management companies
·PR agencies
·Corporate communication teams
·Institutions that successfully managed major events

Required Submissions

·Event title, theme, objectives, background and significance; target audience and stakeholders
·Event branding approach, publicity and media strategy, digital engagement plan, stakeholder management
·Execution excellence: innovation in event design, audience experience, risk and crisis preparedness
·Impact assessment: attendance figures, media coverage, social media performance, stakeholder feedback

Adjudication Criteria

Strategic planning 25%

Creativity and innovation 20%

Execution quality 25%

Stakeholder experience 15%

Measurable impact 15%

Apply for this Category

Category B

Special Prizes and Recognition Awards

Prize for PR Campaign in Support of Clean Energy Adoption

₦1,000,000

Recognising outstanding public relations campaigns that promote awareness, acceptance and adoption of clean, renewable and sustainable energy solutions.

Eligibility

·PR agencies
·Corporate communication teams
·Government institutions
·NGOs and development organisations
·Energy companies
·Individual PR practitioners

Required Submissions

·Campaign title, duration, background and the clean‑energy issue addressed; target audiences and stakeholders
·Research and insights, behaviour‑change strategy, key messages, media/digital/community engagement approach
·Innovation and creativity: originality, use of storytelling or technology, partnerships developed
·Impact evidence: awareness created, adoption or behavioural change, reach and environmental/social outcomes

Adjudication Criteria

Strategic excellence 25%

Creativity and innovation 20%

Public engagement 20%

Measurable clean energy impact 25%

Sustainability of outcomes 10%

Apply for this Category

Prize for Public Relations Author of the Year

₦1,000,000

Recognising excellence in PR scholarship, thought leadership, professional writing and contribution to the advancement of public relations knowledge.

Eligibility

·PR professionals
·Academics
·Researchers
·Authors and communication scholars

Required Submissions

·Books, research publications, articles, professional papers or industry contributions published within the qualifying period
·Professional biography and contribution to PR development
·Impact statement: influence on practice, education or policy; evidence of readership, citation or recognition

Adjudication Criteria

Quality and originality of writing 30%

Contribution to PR knowledge 25%

Professional relevance 20%

Influence and reach 15%

Ethical scholarship 10%

Apply for this Category

2026 PRICE Grand Prix

₦1,000,000

The highest recognition of overall excellence in public relations practice, celebrating the most outstanding entry across all award categories.

Eligibility

·Open to all eligible PRICE award entrants

Required Submissions

·Exceptional strategic communication practice
·Outstanding creativity and innovation
·Strong ethical foundation
·Evidence of measurable impact and contribution to national development

Adjudication Criteria

Overall excellence 30%

Strategic value creation 25%

Creativity and innovation 20%

Impact and results 20%

Professional standards 5%

Apply for this Category

Sustainability Prize of the Year

₦1,000,000

Recognising organisations or practitioners that demonstrate excellence in communicating and advancing sustainability principles.

Eligibility

·Corporations
·Government agencies
·NGOs
·PR agencies
·Sustainability communication professionals

Required Submissions

·Background, objectives and the sustainability challenge addressed
·Stakeholder engagement approach, awareness/advocacy strategy, partnerships and collaborations
·Evidence of impact: environmental, social or economic benefits, community outcomes, long‑term plans

Adjudication Criteria

Sustainability impact 30%

Communication strategy 25%

Stakeholder engagement 20%

Innovation 15%

Continuity and scalability 10%

Apply for this Category

Reputation Brand Prize of the Year (SME)

₦1,000,000

Recognising small and medium enterprises that have successfully built and protected a trusted reputation through strategic communication.

Eligibility

·Open to registered SMEs operating in Nigeria

Required Submissions

·Company background, products/services and reputation objectives
·Reputation management strategy: communication approach, customer engagement, digital presence
·Evidence of results: brand growth, customer trust indicators, media visibility, stakeholder testimonials

Adjudication Criteria

Reputation strategy 30%

Customer trust and loyalty 25%

Innovation 20%

Brand growth 15%

Ethical business practice 10%

Apply for this Category

Reputation Brand Prize of the Year

₦2,000,000

Recognising outstanding organisations that demonstrate excellence in reputation management and stakeholder trust‑building.

Eligibility

·Private sector organisations
·Public institutions
·Multinational corporations
·Established brands

Required Submissions

·Brand history and reputation goals
·Strategic communication framework: reputation approach, stakeholder engagement, crisis preparedness
·Impact evidence: trust indicators, brand equity growth, public perception improvement, recognition received

Adjudication Criteria

Reputation leadership 30%

Communication excellence 25%

Stakeholder trust 20%

Innovation 15%

Corporate responsibility 10%

Apply for this Category

Reputation Governor of the Year

₦1,000,000

Recognising a State Governor whose leadership demonstrates effective communication, transparency, citizen engagement and reputation stewardship.

Eligibility

·Open to serving State Governors in Nigeria

Required Submissions

·Vision and governance communication strategy; citizen engagement platforms
·Evidence of impact: public information initiatives, transparency mechanisms, development communication
·Reputation indicators: public trust initiatives, media engagement, crisis communication effectiveness

Adjudication Criteria

Governance communication 30%

Transparency and accountability 25%

Citizen engagement 20%

Development impact communication 15%

Ethical leadership 10%

Apply for this Category

Reputation Champion of the Year

₦1,000,000

Recognising an individual who consistently promotes trust, ethical leadership and positive reputation management.

Eligibility

·Public figures
·Business leaders
·Community leaders
·Professionals
·Advocates

Required Submissions

·Profile of nominee and reputation‑building initiatives
·Evidence of influence and impact
·Testimonials and endorsements

Adjudication Criteria

Personal integrity and credibility 30%

Positive influence 25%

Contribution to society 25%

Communication excellence 20%

Apply for this Category

Reputation Legislature of the Year

₦1,000,000

Recognising a legislator who demonstrates excellence in public engagement, transparency and strategic communication with constituents.

Eligibility

·Serving Members of the National Assembly
·Serving State legislators

Required Submissions

·Constituency engagement strategy and public information initiatives
·Evidence of impact: citizen outreach programmes, policy communication, transparency initiatives
·Reputation management: public trust‑building efforts, media and stakeholder relations

Adjudication Criteria

Public engagement 30%

Transparency and accountability 25%

Communication effectiveness 25%

Legislative impact 20%

Apply for this Category

Reputation Judicial Officer of the Year

₦1,000,000

Recognising a judicial officer who exemplifies integrity, professionalism, public confidence and effective communication of justice values.

Eligibility

·Open to serving judicial officers

Required Submissions

·Professional profile: judicial career achievements and contributions to justice administration
·Public confidence initiatives: transparency practices, public education, stakeholder engagement
·Reputation evidence: professional recognition, contributions to institutional credibility

Adjudication Criteria

Integrity and professionalism 30%

Public confidence building 25%

Contribution to justice communication 25%

Ethical leadership 20%

Apply for this Category

Category C

NIPR Endowed Prizes in Tertiary Institutions

Institutional‑based awards established to promote academic excellence, professional ethics and the advancement of Public Relations education in Nigeria. Recipients are selected by the respective participating tertiary institutions in accordance with the Memorandum of Agreement (MoA) executed between NIPR and each institution.

Eligibility

·Selection is based on the academic and professional criteria contained in each institution's MoA, including outstanding performance in Public Relations courses, exemplary character and professional conduct.

Required Submissions

·This category has no open entry form — decisions by the participating institutions, endorsed by NIPR, constitute the basis for conferment.

Judging is not applicable — awards are conferred by the participating institution under its NIPR Memorandum of Agreement.

Enquire via Institution

Category D

Honorary and Special Recognition Awards — Non‑Competitive

Special Recognition Award for Contribution to the Growth of Public Relations in Nigeria

Non‑competitive Three Awards

To honour individuals whose visionary leadership, sustained commitment and exceptional contributions have significantly advanced the growth, professionalisation and institutional development of Public Relations in Nigeria.

Eligibility

·Open to distinguished individuals from the public or private sectors who have made outstanding contributions to the development of the PR profession.

Required Submissions

·Detailed citation highlighting contributions to Public Relations
·Professional profile of the nominee
·Evidence of leadership, mentorship or institution‑building
·Supporting testimonials or documentary evidence

Adjudication Criteria

Contribution to the growth of Public Relations 35%

Professional leadership and influence 25%

National impact 20%

Ethical reputation and integrity 10%

Legacy and sustainability 10%

Apply for this Category

Special Recognition Award for Contribution to National Reputation

Non‑competitive Two Awards

To recognise individuals whose actions, leadership or initiatives have significantly enhanced Nigeria's image, credibility and reputation nationally and internationally.

Eligibility

·Open to Nigerians or institutions whose work has positively projected Nigeria's reputation.

Required Submissions

·Citation describing the nominee's contribution
·Evidence of measurable national or international impact
·Supporting publications, awards or testimonials

Adjudication Criteria

Contribution to Nigeria's reputation 35%

National and international visibility 25%

Innovation and leadership 20%

Public trust and credibility 10%

Sustainability of impact 10%

Apply for this Category

Outstanding Public Relations Professionals of the Year

Non‑competitive Five Awards

To recognise Public Relations professionals who have demonstrated exceptional professional excellence, innovation, ethical practice and measurable impact during the award year.

Eligibility

·Open to registered Public Relations practitioners in both the public and private sectors.

Required Submissions

·Professional profile and summary of outstanding achievements during the year
·Evidence of strategic communication initiatives
·Testimonials or supporting documentation

Adjudication Criteria

Professional excellence 30%

Strategic communication impact 25%

Innovation and creativity 20%

Ethical conduct 15%

Leadership and mentorship 10%

Apply for this Category

Rising Titans in Public Relations

Non‑competitive Three Awards

To recognise emerging Public Relations professionals who have demonstrated exceptional promise, innovation, leadership potential and outstanding professional performance early in their careers.

Eligibility

·Open to early‑career Public Relations professionals with demonstrable achievements and significant growth potential.

Required Submissions

·Professional profile and career summary
·Description of notable achievements
·Evidence of innovation and impact
·Recommendations or testimonials

Adjudication Criteria

Professional promise and potential 30%

Innovation and creativity 25%

Leadership qualities 20%

Measurable achievements 15%

Professional ethics and integrity 10%

Apply for this Category

PRICE Award Categories

Competitive Entry Categories

Public Relations Agency of the Year

Honours the Nigerian Public Relations powerhouse, demonstrating all‑round excellence, ethical leadership, and superior client service across diverse sectors.

Eligibility

·Must be a firm registered in Nigeria for a minimum of three years
·Must have serviced at least three clients from diverse sectors between 2024 and 2025
·Must demonstrate successful campaigns and high client satisfaction
·Must provide evidence of ethical practices and maintain client confidentiality
·Must show participation in industry development or CSR initiatives

Required Submissions

·Agency Profile (including registration details and staff complement)
·Three detailed case studies of successful campaigns (2024–2025)
·Three client testimonials from diverse sectors
·Ethical Compliance Statement and evidence of industry development participation

Adjudication Criteria

Creativity and Innovation 20%

Original and effective PR approaches demonstrated.

Client Portfolio Diversity 15%

Range of industries and clients served by the agency.

Campaign Outcomes 20%

Measurable, tangible results achieved for clients.

Industry Leadership 15%

Evidence of awards, recognition, and thought leadership within the PR sector.

Ethical Standards 15%

Compliance with professional PR ethics and conduct.

Reputation and Testimonials 15%

Quality of feedback from clients and industry peers.

Apply for this Category

Best in Digital Public Relations (Corporate)

Recognises a Nigerian corporation for the most innovative and results‑driven digital Public Relations campaign that successfully aligned with its brand identity.

Eligibility

·Open to corporations operating in Nigeria
·Campaigns must have run between January 2024 and September 2025
·Must have utilised social media, influencer partnerships, or web‑based digital channels
·Must provide digital analytics demonstrating reach and engagement
·The campaign must clearly align with the corporate brand identity

Required Submissions

·Campaign Case Study (max 2,000 words: objectives, strategy, execution)
·Digital Analytics Report (reach, engagement, conversion metrics)
·Samples of key digital assets (posts, influencer content, landing page)
·Brand Alignment Document confirming consistency with corporate values

Adjudication Criteria

Digital Innovation 20%

Novelty and originality in digital communication execution.

Audience Engagement 20%

Level and quality of audience interaction with the campaign.

Measurable Results 20%

Quantifiable and objective campaign outcomes.

Brand Consistency 15%

Alignment of digital messaging with overall corporate values.

Channel Integration 15%

Cohesive and effective multi‑channel approach.

Data‑driven Optimisation 10%

Use of metrics and data to improve campaign impact and performance.

Apply for this Category

Best in Digital Public Relations (Public Sector)

Celebrates Nigerian public sector bodies that have leveraged digital platforms for exemplary transparency, citizen engagement, and effective public policy communication.

Eligibility

·Open to Nigerian public sector bodies
·Digital campaigns must have been active from January 2024 to the submission date
·Must demonstrate a commitment to transparency and citizen participation
·Must provide digital performance data
·Campaigns must have communicated public policy or awareness messages

Required Submissions

·Campaign Case Study focused on policy communication (max 2,000 words)
·Digital Analytics Report (reach, citizen feedback, engagement metrics)
·Samples of public policy communication assets (explainer videos, social Q&As)
·Transparency and Citizen Participation Statement

Adjudication Criteria

Clarity and Accessibility 20%

Clear messaging designed for diverse public audiences.

Digital Innovation 20%

Creative and novel use of various digital platforms.

Citizen Engagement 20%

Quality and level of public participation and interaction.

Transparency and Accountability 15%

Honest, open, and clear communication practices.

Goal Achievement 15%

Success of the campaign relative to its initial public objectives.

Impact on Public Trust 10%

Evidence of improved public confidence or positive perception change.

Apply for this Category

Best in Corporate Social Responsibility (CSR)

Awards the Nigerian organisation that has run a truly impactful, sustainable, and transparent CSR initiative, creating tangible social or environmental benefits.

Eligibility

·Open to Nigerian organisations with completed CSR initiatives between 2024 and 2025
·Must have documented social or environmental impact
·Must provide evidence of stakeholder engagement in the initiative
·The initiative must be sustainable or replicable
·Must show transparent reporting on the efforts and outcomes

Required Submissions

·CSR Initiative Case Study (objectives, execution, outcomes)
·Impact Assessment Report (data on social or environmental benefit)
·Stakeholder Engagement Log and testimonials from beneficiaries
·Sustainability Plan and Financial Transparency Report

Adjudication Criteria

Social or Environmental Impact 25%

Documented and tangible benefits for the community or environment.

Stakeholder Engagement 20%

Quality of inclusiveness and collaboration with all relevant parties.

Sustainability 20%

Potential for long‑term benefit and ease of replication.

Corporate Value Alignment 15%

How well the initiative fits the organisation's overall mission and values.

Creativity 10%

Innovative and original approaches used in the initiative.

Accountability and Reporting 10%

Transparency in documenting and communicating outcomes and finances.

Apply for this Category

Best Agency in Crisis/Issues Management

Recognises the Public Relations agency that demonstrated exceptional speed, clarity, and ethical integrity in successfully mitigating a corporate crisis or major issue.

Eligibility

·Open to agencies with documented crisis management work completed between 2024 and 2025
·Must submit a detailed case study of the crisis
·Must demonstrate measurable mitigation of the damage caused by the crisis
·Must show adherence to ethical standards throughout the process
·Must provide evidence that client confidentiality was maintained

Required Submissions

·Detailed Crisis Management Case Study (issue, actions taken, rationale — client details redacted)
·Timeline of key actions and initial response speed metrics
·Media Monitoring and Mitigation Outcome Report (sentiment/coverage shift)
·Ethical and Confidentiality Compliance Statement

Adjudication Criteria

Speed of Response 20%

Timeliness and swiftness of the initial action taken.

Communication Clarity 20%

Clear, consistent, and easy‑to‑understand messaging during the crisis.

Stakeholder Management 15%

Effectiveness of engagement and communication with all affected parties.

Outcome Effectiveness 20%

Success in resolving the crisis and achieving a positive resolution.

Innovation 10%

Creative or novel solutions employed in managing the crisis.

Ethical Practice 15%

Integrity, honesty, and confidentiality upheld throughout the process.

Apply for this Category

Public Relations Campaign of the Year (Public Sector)

Honours the public sector campaign that achieved clear public impact, utilised multiple channels cohesively, and involved stakeholders effectively.

Eligibility

·Open to public sector campaigns completed within the last 18 months
·Must submit details on the goals, strategy, execution, and results
·Must demonstrate clear public impact and relevance
·Must have used multiple communication channels
·Must include evidence of stakeholder participation

Required Submissions

·Comprehensive Campaign Case Study (measurable objectives and final results)
·Public Impact Report (effect on target audience/policy)
·Evidence of multi‑channel usage (digital, press releases, event photos)
·Stakeholder Participation Log and Testimonials

Adjudication Criteria

Impact on Public Policy 25%

Effectiveness in achieving the campaign's stated objectives.

Creativity and Innovation 20%

Originality of the campaign approach and execution.

Stakeholder Engagement 15%

Quality of involvement and feedback from stakeholders.

Multi‑channel Use 15%

Cohesive and seamless integration across all communication channels.

Clarity and Resonance 15%

Clear, compelling, and well‑received messaging.

Measurable Results 10%

Data‑driven evidence of campaign success and outcomes.

Apply for this Category

Best in Public Relations Training

Recognises the leading training provider or institution for delivering innovative, relevant, and measurable learning outcomes to Public Relations professionals.

Eligibility

·Open to PR training providers or institutions active between 2024 and 2025
·Must provide detailed curriculum and delivery methods
·Must confirm measurable learning outcomes for participants
·Must submit participant feedback and evaluation data
·Must demonstrate innovative teaching or blended learning techniques

Required Submissions

·Detailed Curriculum and Delivery Methods Document
·Evidence of accreditation by NIPR as a PR training entity
·Report on Measurable Learning Outcomes (pre/post‑assessment data)
·Participant Feedback and Evaluation Data Summary
·Innovation in Delivery Report

Adjudication Criteria

Content Relevance 25%

Alignment of the curriculum with current industry needs and best practices.

Innovation in Delivery 20%

Use of modern, effective, and creative teaching methods.

Learning Outcomes 20%

Demonstrated evidence of skill acquisition by participants.

Participant Feedback 15%

Evidence of positive engagement and satisfaction from trainees.

Industry Linkages 10%

Collaboration and connection with active PR practitioners.

Impact on Professional Growth 10%

Evidence of career progression or improved performance of participants.

Apply for this Category

Best in Tech Public Relations

Awards the Public Relations agency or company that excelled in translating complex technology into clear, engaging messages for tech audiences, achieving significant media and social reach.

Eligibility

·Open to PR agencies or companies with campaigns focused on the tech sector or products
·Campaigns must have been executed between 2024 and 2025
·Must have used technical knowledge to communicate complex messages clearly
·Must demonstrate engagement with specific tech audiences
·Must show media coverage and social media engagement data

Required Submissions

·Tech Campaign Case Study (communication of complex concepts)
·Technical content samples (blogs, white papers, simplified press releases)
·Audience engagement data from targeted tech communities
·Media and Social Reach Report

Adjudication Criteria

Technical Understanding 25%

Accurate and clear explanation and simplification of complex technology.

Creativity 20%

Innovative and original elements within the campaign.

Audience Engagement 20%

Quality and reach of interaction with the targeted tech audience.

Media and Social Reach 15%

Extent of traditional media coverage and social metrics achieved.

Trend Alignment 10%

Incorporation of current and relevant tech themes.

Use of Technology 10%

Effectiveness of leveraging technology tools for the campaign.

Apply for this Category

Best in Public Relations Education

Celebrates Public Relations education providers (academic or professional) driving the future of the industry through innovative curriculum, strong partnerships, and impressive graduate outcomes.

Eligibility

·Open to PR education providers active between 2024 and 2025
·Must demonstrate innovative curriculum development
·Must show strong industry relevance and partnerships
·Must provide evidence of graduate employability or research contributions
·Must show pedagogical improvements or effective use of technology in teaching

Required Submissions

·Curriculum Overview highlighting innovative and relevant modules
·Evidence of institutional accreditation by NIPR
·Industry Partnership Details (guest lectures, internship programmes)
·Graduate Outcome Statistics
·Pedagogical Innovation Report

Adjudication Criteria

Curriculum Relevance 25%

Content that is up‑to‑date, applicable, and meets industry needs.

Pedagogical Innovation 20%

Effective use of new methods and technology in teaching delivery.

Industry Partnerships 15%

Quality of collaboration to provide practical learning experiences.

Graduate Outcomes 20%

Employability rates and the quality of skills acquired by students.

Research Contributions 10%

Output of academic or practical research that benefits the PR field.

Enrollment and Diversity 10%

Evidence of student engagement and inclusivity efforts.

Apply for this Category

Brand Journalist of the Year

Awards the individual brand journalist with demonstrable knowledge of Public Relations, superior investigative reporting and storytelling prowess while maintaining ethical rigour and consistent brand alignment.

Eligibility

·Open to individual brand journalists with published work between 2024 and 2025
·Must provide work samples and impact measures (reach, engagement)
·Must demonstrate investigative reporting and storytelling skills
·Must show consistent alignment with brand messaging
·Must show adherence to ethical journalism practices

Required Submissions

·Portfolio of three published works (max 500 words per entry)
·Evidence of registration with NIPR
·Impact metrics (reach, engagement, or SEO performance)
·Brand Alignment Statement
·Ethical Reporting Statement

Adjudication Criteria

Storytelling Quality 25%

Clarity and narrative engagement of the published work.

Investigative Depth 20%

Originality of research and quality of insights provided.

Brand Alignment 15%

Consistency of the content with the core brand message and values.

Audience Impact 20%

Reader engagement and metrics demonstrating resonance.

Ethical Standards 10%

Integrity and transparency in reporting and content creation.

Innovation 10%

Creative and novel approaches used in brand journalism.

Apply for this Category

Best Innovation in Public Relations

Honours the Public Relations professional or agency for introducing a novel, scalable, and original tool, method, or campaign that significantly advances the PR profession.

Eligibility

·Open to PR professionals or agencies who introduced new tools, methods, or campaigns between 2024 and 2025
·Must provide evidence of implementation and measurable impact
·Must demonstrate problem‑solving capabilities and originality
·The innovation must be scalable and possess the potential to change the industry
·Must confirm adherence to ethical standards

Required Submissions

·Innovation Concept Document (problem, solution, originality)
·Evidence of Implementation and Measurable Impact
·Scalability and Industry Advancement Plan
·Ethical Review Statement

Adjudication Criteria

Originality 25%

Degree of true novelty in the approach or technology introduced.

Impact 25%

Measurable benefits or significant changes brought about by the innovation.

Scalability 15%

Potential for the innovation to be widely adopted across the industry.

Practicality 15%

The solution must be implementable and usable in a real‑world setting.

Ethical Considerations 10%

Demonstration of responsible innovation and adherence to ethical guidelines.

Industry Advancement 10%

The contribution the innovation makes to the overall progress of the PR profession.

Apply for this Category

Most Influential Public Relations Professional of the Year

Awards the Public Relations leader who has a profound, visible, and credible influence on advancing industry standards, policies, and mentoring the next generation.

Eligibility

·Open to PR professionals with demonstrated leadership and industry influence
·Evidenced by awards, mentorship activities, or policy contributions
·Active in advancing PR standards and ethics
·Must maintain a visible and credible industry presence
·Must provide peer and client endorsements

Required Submissions

·Professional Portfolio (achievements, roles, awards)
·Statement of Industry Contributions
·Evidence of Mentorship Activities
·Three peer or client endorsements

Adjudication Criteria

Industry Leadership 30%

Influence, position, and impact within the PR sector.

Advocacy and Influence 20%

Effect on professional policies and setting new standards.

Professional Excellence 20%

Achievements, recognition, and quality of professional work.

Mentoring 15%

Support and guidance provided for professional growth of others.

Ethical Standards 10%

Exemplary professional conduct and reliability.

Public Visibility 5%

Engagement in media and speaking engagements.

Apply for this Category

Environment and Sustainability Public Relations Campaign of the Year

Celebrates the Public Relations campaign that achieved significant, measurable environmental or behavioural change, demonstrating creativity, cross‑sector partnership, and long‑term sustainability goals.

Eligibility

·Campaigns must have promoted environmental sustainability between 2024 and 2025
·Must have documented community or behavioural impact
·Must include evidence of cross‑sector partnerships or stakeholder involvement
·Must demonstrate commitment to long‑term sustainability goals
·Must provide measurable results

Required Submissions

·Campaign Case Study (max 2,000 words: strategy, execution, results)
·Environmental Impact Assessment Report
·Evidence of Cross‑Sector Partnerships
·Long‑Term Sustainability Commitment Document

Adjudication Criteria

Environmental Impact 30%

Tangible, positive ecological benefits or changes achieved.

Stakeholder Engagement 20%

Quality of inclusion and effectiveness of partnerships.

Creativity 15%

Innovative messaging and communication methods used.

Measurable Outcomes 15%

Success demonstrated with data‑backed results.

Sustainability 10%

Long‑term viability and lasting impact of the results.

Public Awareness 10%

Extent of education and resulting positive behaviour change.

Apply for this Category

Best in Community Relations

Rewards the Public Relations project that successfully fostered participatory processes and achieved a sustainable, positive impact within a local community through ethical, multi‑stakeholder collaboration.

Eligibility

·Projects must have fostered community engagement between 2024 and 2025
·Must show evident participatory processes and resulting community benefits
·Must demonstrate an ethical approach and transparency
·Must show sustainable local impact
·Must involve multi‑stakeholder collaboration

Required Submissions

·Project Case Study (goals, execution, local context)
·Community Impact Report
·Documentation of Participatory Processes
·Evidence of Multi‑Stakeholder Collaboration

Adjudication Criteria

Community Impact 30%

Quantifiable and qualitative positive changes delivered to the community.

Participation 20%

Degree and quality of local community involvement in the project.

Collaboration 15%

Effectiveness of partnerships with multiple parties.

Sustainability 15%

Potential for the long‑term continuation of the positive effects.

Creativity 10%

Innovative methods used for community engagement.

Transparency 10%

Openness regarding the process, goals, and outcomes of the project.

Apply for this Category

Best in Internal Communication

Recognises the Public Relations‑conscious organisation that drove superior employee engagement and morale by leveraging modern technology and inclusive practices in its internal communication projects.

Eligibility

·Open to organisations with internal communication projects between 2024 and 2025
·Must evidence employee engagement and feedback
·Must demonstrate use of multiple channels and modern technology
·Must show demonstrated impact on employee morale or productivity
·Must show inclusive communication practices

Required Submissions

·Internal Communications Strategy Document
·Employee Engagement Survey Data
·Samples of multi‑channel communication
·Report on impact to morale/productivity and inclusivity

Adjudication Criteria

Clarity and Accessibility 20%

Clear, easy‑to‑understand, and inclusive messaging for all employees.

Innovation 20%

Use of new and creative communication tools and platforms.

Employee Engagement 25%

Level of employee participation and the positive impact on morale.

Channel Integration 15%

Effective, seamless use of multiple communication channels.

Measurable Outcomes 10%

Data‑driven evidence of impact on productivity, reach, or other metrics.

Inclusivity 10%

Efforts to ensure accessibility and diversity in communication practices.

Apply for this Category

Best in Consumer Public Relations

Awards the campaign that achieved measurable behaviour or sales uplift through highly creative, engaging, and cost‑effective communication, driven by deep audience insights.

Eligibility

·Campaigns must be consumer‑focused and have run between 2024 and 2025
·Must have documented audience insights and resulting behavioural change
·Must clearly show brand alignment
·Must have documented media and digital coverage
·Must provide quantifiable ROI data

Required Submissions

·Consumer Campaign Case Study (max 2,000 words)
·Audience Insight Report
·Quantifiable ROI Data
·Media and Digital Coverage Report

Adjudication Criteria

Creativity 20%

Innovative and original campaign design and execution.

Audience Engagement 25%

Level and quality of interaction and feedback from consumers.

Brand Consistency 15%

How well the campaign aligns with the brand's core values.

Measurable Impact 20%

Quantified uplift in behaviour, sales, or other key metrics.

Media and Digital Reach 10%

Extent of coverage and audience impressions achieved across channels.

Cost Effectiveness 10%

Efficiency of the budget and demonstrated ROI.

Apply for this Category

Public Relations Practitioner of the Year

Honours the individual Public Relations professional who demonstrated outstanding excellence, leadership, and innovation, making significant contributions to the industry with unwavering ethical conduct.

Eligibility

·Open to individual PR professionals with outstanding contributions between 2024 and 2025
·Must provide a portfolio of work, achievements, and testimonials from clients/employers
·Must demonstrate ethical and professional conduct
·Must show leadership or innovation in their practice
·Must show active industry participation

Required Submissions

·Comprehensive Professional Portfolio
·Three client/employer testimonials
·Evidence of Leadership or Innovation
·Personal Statement on Ethical Conduct and industry contribution

Adjudication Criteria

Professional Excellence 30%

Quality, scope, and impact of the individual's work.

Leadership 25%

Evidence of initiative, mentorship, and directing others.

Innovation 20%

Creative approaches and solutions applied in PR practice.

Ethical Practice 15%

Adherence to professional codes of conduct and integrity.

Industry Contribution 10%

Impact through thought leadership and advocacy for the PR sector.

Apply for this Category

Best Corporate Supporter of Public Relations

Recognises the corporation that has provided sustained, transparent, and impactful support (financial or otherwise) to facilitate the growth and development of the PR sector.

Eligibility

·Open to corporations showing sustained support to the PR sector
·Must have documented impact of support initiatives
·Must demonstrate a clear commitment to industry growth
·Must exhibit ethical and transparent practices in support activities
·Must show long‑term engagement in PR development

Required Submissions

·Document detailing support initiatives
·Impact Assessment Report on contribution to the PR sector's growth
·Evidence of long‑term engagement
·Transparency and Ethical Compliance Statement

Adjudication Criteria

Level of Support 30%

Quantifiable financial or resource contributions made.

Impact on PR Sector 25%

Measurable contribution to the growth and facilitation of the industry.

Sustainability 20%

Evidence of long‑term commitment and continuing support.

Innovation in Support 15%

Novel and creative ways of supporting the PR sector.

Transparency 10%

Clarity and openness in defining roles and sponsorship details.

Apply for this Category

Best Agency with Use of AI

Awards the Public Relations agency that has leveraged Artificial Intelligence (AI) to deliver measurable improvements and innovative, ethical, and scalable solutions in campaigns or operations.

Eligibility

·Open to PR agencies using AI tools in campaigns or operations between 2024 and 2025
·Must demonstrate measurable improvements or innovation resulting from the use of AI
·Must show ethical use of AI and respect for data privacy
·The AI solutions must be scalable
·Must provide case studies or evidence of AI implementation

Required Submissions

·Case Study Detailing AI Use (max 2,000 words)
·Performance Improvement Metrics
·Ethical AI Compliance Document
·Scalability Report

Adjudication Criteria

Creativity in AI Usage 25%

Innovative and original applications of AI technology.

Effectiveness 25%

Quantifiable performance improvements achieved through AI.

Ethical AI Use 20%

Compliance with data privacy and ethical guidelines in AI implementation.

Scalability 15%

Potential for the AI solution to be adopted broadly across the agency or industry.

Measurable Outcomes 15%

Quantifiable impact of the AI usage on campaign metrics.

Apply for this Category

Best‑in‑Class (Grand Prix)

The ultimate accolade for an entry that exhibits exceptional, industry‑leading excellence, profound measurable impact, and ground‑breaking innovation with impeccable ethical standards.

Eligibility

·Open to all eligible entries across any category
·Entry must demonstrate exceptional overall excellence
·Industry leadership and influence are mandatory
·Innovation and measurable impact are required
·Ethical standards must be demonstrably upheld

Required Submissions

·The original winning entry submission (from another category)
·Executive Summary (max 1,000 words) justifying Best‑in‑Class status
·Ethical Standards Confirmation

Adjudication Criteria

Overall Creativity 25%

The degree of innovation, originality, and uniqueness of the entry.

Impact 25%

Measurable, significant, and profound outcomes achieved.

Leadership 20%

Influence and leading position within the respective industry sector.

Ethical Standards 15%

Integrity, transparency, and exemplary professional conduct.

Scalability 15%

Potential for the approach, campaign, or solution to be replicated widely.

Apply for this Category

Best in Financial Public Relations

Honours the financial sector campaign that successfully built stakeholder trust and achieved clear media engagement through transparent, clear, and innovative financial communication.

Eligibility

·Open to financial sector companies' campaigns that ran between 2024 and 2025
·Must demonstrate transparency and clarity in financial communications
·Must provide evidence of stakeholder trust building
·Must include crisis communication details if applicable
·Must provide evidence of digital and media engagement

Required Submissions

·Financial Comms Campaign Case Study
·Samples of key financial communications
·Stakeholder Trust Building Evidence
·Media and Digital Engagement Report

Adjudication Criteria

Clarity and Transparency 25%

Clear, honest, and easy‑to‑understand financial messaging.

Stakeholder Trust 20%

Evidence of enhanced confidence among investors and other stakeholders.

Crisis Management 15%

Effectiveness in handling and resolving financial crises.

Media Engagement 20%

Quality and reach of media coverage and public perception.

Innovation 10%

Novel approaches and methods used in finance PR.

Measurable Outcomes 10%

Data‑backed metrics demonstrating campaign success.

Apply for this Category

Best in Entertainment Public Relations

Recognises the Public Relations campaign covering any aspect of the Nigerian entertainment, cultural and creative industries, including sports, that captivated audiences, coordinated seamlessly with talent, and achieved measurable public and media engagement through creative and original storytelling.

Eligibility

·Open to entertainment industry campaigns executed between 2024 and 2025
·Must demonstrate measurable public and media engagement
·Must show creative and original storytelling
·Must show use of digital and traditional media
·Must demonstrate coordination with talent or event management

Required Submissions

·Entertainment/Cultural and Creative Industries Campaign Case Study (max 2,000 words)
·Audience Engagement Metrics
·Media and Digital Coverage Report
·Talent Coordination Evidence

Adjudication Criteria

Creativity 25%

Originality and freshness of the campaign concepts.

Audience Engagement 25%

Level of interaction, enthusiasm, and fan involvement.

Media and Digital Reach 20%

Extent of coverage and audience impressions across media.

Brand Alignment 15%

Suitability and consistency of the campaign with the entertainment brand.

Coordination with Talent 10%

Effectiveness of synergy with artists, performers, or management.

Measurable Results 5%

Tangible, quantifiable outcomes achieved by the campaign.

Apply for this Category

Best Brand in Storytelling

Celebrates the brand that masters the art of narrative, integrating compelling, original, and emotionally resonant stories across all platforms while maintaining ethical representation.

Eligibility

·Open to brands demonstrating exceptional storytelling efforts across platforms
·Must provide narrative examples and evidence of impact from 2024 to 2025
·Must show integration of the story across marketing and PR efforts
·Must demonstrate a clear emotional connection and audience resonance
·Must emphasize ethical representation in the narratives

Required Submissions

·Portfolio of three core narratives
·Cross‑platform integration samples
·Audience emotional resonance data
·Ethical Representation Statement

Adjudication Criteria

Narrative Creativity 30%

The originality, compelling nature, and construction of the stories told.

Multi‑channel Integration 20%

Consistency and seamless presentation of the story across different platforms.

Emotional Impact 20%

Depth of audience engagement and emotional response generated.

Brand Alignment 15%

Coherence of the stories with the core brand values and identity.

Ethical Storytelling 10%

Responsible and honest messaging in the narrative.

Measurable Reach 5%

Data on the size and impact of the audience reached.

Apply for this Category

Best Corporate Reputation Management Campaign

Celebrates the Public Relations campaign that strategically managed corporate reputation, demonstrating a measurable positive shift and fostering stakeholder dialogue through ethical, transparent, and innovative communication.

Eligibility

·Open to campaigns targeting reputation handled between 2024 and 2025
·Must demonstrate before‑and‑after reputation measures
·Must adhere to ethical and transparent communication practices
·Must show a defined stakeholder engagement strategy
·Must use crisis or proactive reputation‑building approaches

Required Submissions

·Reputation Management Campaign Case Study
·Before‑and‑after reputation metrics
·Stakeholder Dialogue Strategy Document
·Transparency and Ethical Communication Statement

Adjudication Criteria

Strategic Approach 25%

Comprehensiveness and foresight of the reputation plan.

Measurable Reputation Shift 25%

Quantifiable improvement in reputation metrics and perception.

Transparency 15%

Openness and clarity in all messaging and communication.

Stakeholder Engagement 15%

Quality and effectiveness of dialogue with stakeholders.

Crisis Handling 10%

Competence in managing negative events and minimising fallout.

Innovation 10%

Novel strategies and techniques used for reputation management.

Apply for this Category

Best in Use of Special Event/Sponsorship

Recognises the campaign that leveraged an event or sponsorship activation with outstanding creativity, achieving measurable Public Relations impact, high audience engagement, and excellent brand visibility through flawless execution.

Eligibility

·Open to campaigns leveraging events or sponsorship activations between 2024 and 2025
·Must show measurable PR impact directly attributable to the event/sponsorship
·Must demonstrate creativity in event integration and brand exposure
·Must have documented audience engagement and reach
·Must provide evidence of detailed planning and execution

Required Submissions

·Event/Sponsorship Activation Case Study
·Measurable PR Impact Report
·Audience Engagement Data
·Execution Plan Documentation

Adjudication Criteria

Creativity 25%

Originality and novelty in the event or sponsorship concept.

Audience Engagement 25%

Level of participation and interaction at the event/sponsorship.

Brand Visibility 20%

Extent of brand exposure and alignment achieved through the activity.

Event Execution 15%

Excellence in logistics, planning, and overall delivery.

Measurable Impact 10%

Quantified PR outcomes resulting from the activity.

Innovation 5%

Novel techniques or technology used in the activation.

Apply for this Category

Best in Lobbying and Advocacy

Rewards an outstanding Public Relations campaign that successfully influenced significant public opinion or key policy through a well‑defined, ethical, and transparent strategy, demonstrating clear, measurable policy or opinion change.

Eligibility

·Open to campaigns influencing policy or public opinion between 2024 and 2025
·Must provide a documented strategy and measurable impact
·Must show strict adherence to ethical lobbying standards
·Must provide evidence of coalition or stakeholder building
·Must show transparency in communication practices

Required Submissions

·Lobbying and Advocacy Campaign Strategy Document
·Evidence of Measurable Policy or Opinion Change
·Ethical Lobbying Compliance Statement
·Stakeholder/Coalition Building Evidence

Adjudication Criteria

Clarity of Objectives 25%

Goals that are well‑defined, realistic, and achievable.

Ethical Standards 20%

Upholding transparency, legality, and moral principles in advocacy.

Measurable Impact 20%

Evidence of verifiable change in policy or public opinion.

Stakeholder Engagement 15%

Effectiveness of collaboration and coalition building efforts.

Communication Effectiveness 15%

Clarity, resonance, and reach of the advocacy message.

Innovation 5%

Creative and novel approaches used in the advocacy campaign.

Apply for this Category

Rising Titans in Public Relations

3 Awards

Recognises three promising PR professionals (3–5 years' experience) who demonstrate outstanding innovation, early leadership potential, and measurable impact in their projects.

Eligibility

·Open to PR professionals with 3–5 years post‑qualification experience
·Must demonstrate innovation and impact on projects
·Must provide evidence of leadership potential
·Must show ethical practice in their work
·Must submit a portfolio with recommendations

Required Submissions

·Professional Portfolio and CV
·Project Impact Report (1–2 key projects)
·Evidence of Leadership Potential
·Three recommendations
·Personal Statement on Ethical Practice

Adjudication Criteria

Creativity 25%

Innovative thinking and original contributions to projects.

Leadership Potential 25%

Early evidence of ability to guide, mentor, and take initiative.

Impact 20%

Influence on campaigns or the organisation's internal environment.

Ethical Practice 15%

Demonstrated high standard of professional conduct.

Growth Trajectory 15%

Evidence of significant career development and professional ascent.

Apply for this Category

Best in Responsible Communication

2 Awards — 1 Corporate, 1 Individual

Honours the corporation or individual championing accountability, ethical integrity, and transparency in all communications, thereby building positive public trust and credibility.

Eligibility

·Open to corporations or individuals demonstrating transparency, ethics, and social responsibility in communications between 2024 and 2025
·Must provide examples of ethical messaging and accountability
·Must show evidence of positive public trust impact
·Communication must be inclusive and clear
·Ethical standards must be demonstrably adhered to

Required Submissions

·Responsible Communication Strategy Document
·Portfolio of Ethical and Accountable Messaging Examples
·Data on Public Trust Impact
·Statement on Ethical Integrity and Inclusivity

Adjudication Criteria

Ethical Integrity 30%

Commitment to transparency, honesty, and accountability.

Public Trust 25%

Demonstrated impact on enhancing public confidence and credibility.

Responsibility 20%

Social and cultural respect shown in all communication.

Clarity 15%

Communication accessibility and understandability.

Impact 10%

Outcomes that specifically support and advance responsible communication.

Apply for this Category

Enquiries

Speak with the Awards Secretariat

Chief Patrick Ukah — +234 806 647 9428

Mrs. Chidimma Awak — +234 703 968 7684